{"title":"Formatrice Hélène | Thetford Mines","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAprès 25 années dans le domaine de l’esthétique, j’ai développé une expertise riche et concrète que je souhaite aujourd’hui transmettre avec passion. J’ai choisi de me joindre à Plushee parce que je me reconnais pleinement dans sa vision et dans son approche de la formation. Pour moi, former ne consiste pas simplement à démontrer une technique. C’est transmettre une compréhension, expliquer le pourquoi derrière chaque geste, développer le regard professionnel et donner à chaque élève les outils nécessaires pour évoluer avec confiance et autonomie. C’est exactement ce que je retrouve chez Plushee. Nous partageons la même volonté de repousser les limites, d’innover et d’élever constamment les standards de notre industrie. Cette vision me rejoint profondément, parce que je crois qu’une formation peut véritablement transformer une pratique, une carrière et la confiance d’une professionnelle. Dans mes formations, je souhaite partager tout ce que mes 25 années d’expérience m’ont appris : les techniques, bien sûr, mais aussi les réflexes, la précision, la capacité d’analyse et la recherche de l’excellence. Mon objectif est d’aller au-delà du simple apprentissage d’un protocole pour aider chaque élève à comprendre, à réfléchir et à développer sa propre assurance professionnelle. Les formations en présentiel me tiennent particulièrement à cœur, parce que l’accompagnement humain fait toute la différence. Être aux côtés de l’élève, observer son geste, identifier ce qui peut être amélioré, corriger au bon moment, répondre à ses questions et l’encourager dans ses progrès : c’est cette proximité qui permet de créer un véritable déclic. Je veux offrir un environnement où chaque élève se sent soutenue, écoutée et capable de progresser. Un espace où elle peut poser ses questions, dépasser ses hésitations et repartir avec des bases solides, une meilleure compréhension et la confiance nécessaire pour mettre ses nouvelles compétences en pratique. Parce que pour moi, transmettre, ce n’est pas seulement enseigner. C’est partager son expérience, révéler le potentiel de chaque élève et l’accompagner pour qu’elle puisse, à son tour, atteindre l’excellence.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"formation-innov-plushee™","title":"Comprehensive training to become an INNOV™ technician | ONLINE","description":"\u003ch2\u003e\u003cstrong\u003eINNOV™ — The method the industry had never structured\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe first comprehensive system that unites \u003cstrong\u003elash science\u003c\/strong\u003e, \u003cstrong\u003emorphological reading\u003c\/strong\u003e, \u003cstrong\u003eprecision technique\u003c\/strong\u003e, and \u003cstrong\u003efemale entrepreneurial reality\u003c\/strong\u003e — in one coherent method.\u003c\/p\u003e\n\u003cp\u003eINNOV™ is not just another training course.\u003cbr\u003eIt is a \u003cstrong\u003erefoundation of the profession\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAt Plushee™, we created INNOV™ because we saw too many women entering the industry \u003cstrong\u003ewithout the real foundations\u003c\/strong\u003e, learning gestures without understanding, applying lashes before knowing how to read them — and eventually doubting themselves in a profession that could have been a solid, stable, and deeply rewarding career.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eTo you, who wants to become a technician\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eIf you are here and do not come from the industry, let us tell you one thing clearly:\u003cbr\u003eyes, becoming a lash technician is a big step.\u003cbr\u003eAnd yes, it is a \u003cstrong\u003ereal profession\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eA profession that requires precision, understanding, responsibility…\u003cbr\u003ebut also a profession that can bring you \u003cstrong\u003epride, autonomy, stability, and freedom\u003c\/strong\u003e, when learned correctly.\u003c\/p\u003e\n\u003cp\u003eThe problem is not 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privilege\u003c\/h3\u003e\n\u003cp\u003eBy choosing the \u003cstrong\u003ePlushee™ 3-Course Bundle\u003c\/strong\u003e, you also gain an exclusive experience at the end of your journey.\u003c\/p\u003e\n\u003cp\u003eYou can choose between:\u003c\/p\u003e\n\u003cp\u003e✨ \u003cstrong\u003eA Plushee™ Open House day\u003c\/strong\u003e, in the presence of Audrey, Véro, or Marie-Véronique, to chat, ask your questions, and discover the behind-the-scenes of our company.\u003c\/p\u003e\n\u003cp\u003eor\u003c\/p\u003e\n\u003cp\u003e✨ \u003cstrong\u003eA personalized one-hour private video call meeting\u003c\/strong\u003e, to dive deeper into certain concepts and continue your growth with our team.\u003c\/p\u003e\n\u003cp\u003eBecause at Plushee™, training doesn't end with the last video.\u003c\/p\u003e\n\u003ch3\u003eNeed support?\u003c\/h3\u003e\n\u003cp\u003eOur team is available throughout your journey.\u003c\/p\u003e\n\u003cp\u003eFor any questions, contact us via our social media or by email at:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"mailto:plusheepromade@gmail.com\"\u003eplusheepromade@gmail.com\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"PLUSHEE","offers":[{"title":"Coaticook with Dominique Dion","offer_id":50261820080349,"sku":null,"price":599.99,"currency_code":"CAD","in_stock":true},{"title":"St-Jean-Sur-Richelieu - with Plushee","offer_id":50261820113117,"sku":null,"price":599.99,"currency_code":"CAD","in_stock":true},{"title":"Thetford Mines with Hélène Jacques","offer_id":50261820145885,"sku":null,"price":599.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0668\/2417\/5837\/files\/e3e2603b-f07d-4127-bd71-7573cb2852ae_6627b693-5f53-4d41-af85-eed8dcc81b82.jpg?v=1785864885"},{"product_id":"the-science-of-eye-design™-morpho-perfectionnement-niveau-1-copy","title":"THE SCIENCE OF EYE DESIGN MORPHO 1™ | IN-PERSON Level 1 Advanced Training","description":"\u003cdiv 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recipes or mappings to replicate, this approach teaches you to understand the principles behind every technical decision.\u003c\/p\u003e\n\n\u003cp\u003eBecause a true artist should not only know \u003cstrong\u003ewhat to do\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThey should understand \u003cstrong\u003ewhy they are doing it\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eA new way of reading the eye\u003c\/h2\u003e\n\n\u003cp\u003eLevel 1 — Reading the Eye represents the foundation of The Science of Eye Design™ methodology.\u003c\/p\u003e\n\n\u003cp\u003eEven before selecting a curl, a length, or a mapping, you will learn to analyze a look using a structured, logical, and reproducible method.\u003c\/p\u003e\n\n\u003cp\u003eYou will develop a professional observational ability that will allow you to:\u003c\/p\u003e\n\n\u003cp\u003e✓ Recognize the important elements of a morphology.\u003cbr\u003e✓ Understand the natural space you are working on.\u003cbr\u003e✓ Transform your observations into precise technical decisions.\u003c\/p\u003e\n\n\u003cp\u003eThe goal is no longer to guess.\u003c\/p\u003e\n\n\u003cp\u003eThe goal is to understand.\u003c\/p\u003e\n\n\u003ch2\u003eThe 4 pillars of morphological analysis\u003c\/h2\u003e\n\n\u003cp\u003eEvery look will be studied through four fundamental elements:\u003c\/p\u003e\n\n\u003ch3\u003e1. 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Eyelid structure\u003c\/h3\u003e\n\n\u003cp\u003eIdentify how the available space influences the design of the look.\u003c\/p\u003e\n\n\u003cp\u003eThese four elements are not separate categories.\u003c\/p\u003e\n\n\u003cp\u003eThey form a true analysis system designed to replace intuition with a reliable, professional, and reproducible method.\u003c\/p\u003e\n\n\u003ch3\u003eMuch more than theoretical training\u003c\/h3\u003e\n\n\u003cp\u003eThe Science of Eye Design™ has been designed to be applied directly to your daily practice.\u003c\/p\u003e\n\n\u003cp\u003eYou will have access to professional tools developed by Plushee™:\u003c\/p\u003e\n\n\u003cp\u003e✓ Analysis charts\u003cbr\u003e✓ Morphological worksheets\u003cbr\u003e✓ Visual aids\u003cbr\u003e✓ Exclusive Plushee™ protocols\u003cbr\u003e✓ Consultation guides\u003cbr\u003e✓ Photographic analysis tools\u003c\/p\u003e\n\n\u003cp\u003eThese resources can be used:\u003c\/p\u003e\n\n\u003cp\u003e• during your client consultations;\u003cbr\u003e• when analyzing technical photographs;\u003cbr\u003e• while preparing your mappings;\u003cbr\u003e• to review and perfect your choices.\u003c\/p\u003e\n\n\u003cp\u003eThe goal is not to accumulate more information.\u003c\/p\u003e\n\n\u003cp\u003eThe goal is to make each of your decisions more precise, faster, and more consistent.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you will learn\u003c\/h3\u003e\n\n\u003cp\u003eAt the end of Level 1, you will be able to:\u003c\/p\u003e\n\n\u003cp\u003e✓ Recognize the main eye shapes.\u003cbr\u003e✓ Analyze the natural direction of the eye.\u003cbr\u003e✓ Understand eye depth and its influence on the result.\u003cbr\u003e✓ Differentiate between depth and eyelid structure.\u003cbr\u003e✓ Distinguish eye direction from natural lash direction.\u003cbr\u003e✓ Take a technical photograph adapted for analysis.\u003cbr\u003e✓ Use the Plushee™ ABC protocol.\u003cbr\u003e✓ Master the alignment points exclusive to the Plushee™ methodology.\u003cbr\u003e✓ Understand the projection and visual behavior of C and D curls.\u003cbr\u003e✓ Build a solid foundation before even creating a mapping.\u003c\/p\u003e\n\n\u003ch2\u003eLess hesitation. 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curl.\u003c\/p\u003e\n\n\u003cp\u003eYou will choose the curl that responds exactly to your analysis.\u003c\/p\u003e\n\n\u003cp\u003eAnd it is this difference that transforms a technician into a true eye designer.\u003c\/p\u003e\n\n\u003ch2\u003eAn essential foundation for growth\u003c\/h2\u003e\n\n\u003cp\u003eLevel 1 can be taken as a complete advanced training course for any lash artist wishing to deepen their understanding of morphology.\u003c\/p\u003e\n\n\u003cp\u003eIt also represents the first step of the complete journey:\u003c\/p\u003e\n\n\u003ch2\u003eThe Science of Eye Design™\u003c\/h2\u003e\n\n\u003cp\u003eA three-level journey that gradually guides artists toward advanced design and complete mastery of the eye.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are newly certified or have been practicing for several years, this training will help you develop a more precise, structured, and professional vision.\u003c\/p\u003e\n\n\u003cp\u003eYou will not just leave with new knowledge.\u003c\/p\u003e\n\n\u003cp\u003eYou will leave with a new way of seeing.\u003c\/p\u003e\n\n\u003ch3\u003eOBSERVE → UNDERSTAND → PLACE → CONSTRUCT\u003c\/h3\u003e\n\n\u003cp\u003eThe foundation of intelligent eye design.\u003c\/p\u003e\n\n\u003ch2\u003eAn exclusive Plushee™ privilege for those who choose to go further\u003c\/h2\u003e\n\n\u003cp\u003eBy choosing the \u003cstrong\u003ePlushee™ 3-Course Bundle\u003c\/strong\u003e, you get much more than a complete learning path.\u003c\/p\u003e\n\n\u003cp\u003eYou also benefit from an exclusive experience to continue your development after completing your path.\u003c\/p\u003e\n\n\u003cp\u003eAt the end of your training, you will be able to choose:\u003c\/p\u003e\n\n\u003ch3\u003e✨ An Open House day at Plushee™\u003c\/h3\u003e\n\n\u003cp\u003eAn exclusive immersion into the Plushee™ universe.\u003c\/p\u003e\n\n\u003cp\u003eCome meet our team in person and enjoy a moment of exchange with \u003cstrong\u003eAudrey, Véro, or Marie-Véronique\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eA unique opportunity to:\u003c\/p\u003e\n\n\u003cp\u003e✓ Ask your questions.\u003cbr\u003e✓ Share your progress.\u003cbr\u003e✓ Receive personalized advice.\u003cbr\u003e✓ Connect with the Plushee™ community.\u003c\/p\u003e\n\n\u003ch3\u003e✨ A one-hour personalized private meeting\u003c\/h3\u003e\n\n\u003cp\u003eDo you prefer remote support?\u003c\/p\u003e\n\n\u003cp\u003eEnjoy a one-on-one moment with our team to go even further:\u003c\/p\u003e\n\n\u003cp\u003e✓ Perfect your knowledge.\u003cbr\u003e✓ Clarify certain technical aspects.\u003cbr\u003e✓ Receive recommendations adapted to your progress.\u003cbr\u003e✓ Continue to develop your expertise.\u003c\/p\u003e\n\n\u003cp\u003eAt Plushee™, training does not end with the last lesson.\u003c\/p\u003e\n\n\u003cp\u003eOur mission is to support you in your evolution, nourish your expertise, and help you reach your next level.\u003c\/p\u003e\n\n\u003ch3\u003e100% Online Training\u003c\/h3\u003e\n\n\u003cp\u003eThis training includes:\u003c\/p\u003e\n\n\u003cp\u003e✓ Several hours of exclusive video content.\u003cbr\u003e✓ Training taught entirely by Audrey.\u003cbr\u003e✓ Immediate access to the platform after purchase.\u003cbr\u003e✓ Learn at your own pace.\u003cbr\u003e✓ Access available at all times.\u003cbr\u003e✓ A complete student manual with visual reference sheets.\u003c\/p\u003e\n\n\u003cp\u003eAs soon as your purchase is completed, your access is sent automatically so that you can begin your learning.\u003c\/p\u003e\n\n\u003ch3\u003eNeed support?\u003c\/h3\u003e\n\n\u003cp\u003eOur team remains available throughout your journey.\u003c\/p\u003e\n\n\u003cp\u003eFor any questions, you can contact us via our social media or by email:\u003c\/p\u003e\n\n\u003cp\u003e\u003ca href=\"mailto:plusheepromade@gmail.com\"\u003eplusheepromade@gmail.com\u003c\/a\u003e\u003c\/p\u003e\n\n\u003cblockquote\u003e\n\n\u003ch3\u003eThe Science of Eye 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